The best electric toothbrushes in 2023, according to dentists

However, this does not mean electric toothbrushes without the ADA Seal of Acceptance are ineffective — it just means brands have not voluntarily submitted their products for the ADA to review. According to Dr. Sulitzer, when choosing any toothbrush, whether manual or electric, you need to select brushes with soft bristles. He adds that features like vibrating timer guides and two-minute alerts take the guesswork out of your routine. And if you have special dental requirements, like sensitivities or receding gums, look for features like pressure sensors and multiple speed and intensity settings. After seeing it splashed around on social media—and even on Time’s 2020 best invention list—we also tested the Willo. Marketed at the time as a $250 family-friendly toothbrush for use by up to five people, it has since pivoted to be a $150 kid-centric toothbrush (it still comes with multiple mouthguard-like brush heads for family use, however).

It claims to clean deeply between the teeth and below the gum line, removing up to 99.9% of plaque. This sleek matte black option comes with carbon-coated bristles, designed to gently remove discolouration, which our testers found did just that. It oral b genius toothbrush didn’t cause any gum discomfort, with 93% finding the brush head was gentle on teeth. Testers agreed it left their teeth feeling squeaky-clean, removing plaque without causing any discomfort, while 93% found the vibrations weren’t too overpowering.

Like most premium electric toothbrushes, it’s based on sonic technology, and the bristles move up to 62,000 times as you clean. The AI-based Philips Sonicare app then gives real-time feedback and personalised recommendations. You’d hope a sustainable product could be guaranteed to last longer – but that’s not to say it won’t. The Pro3 offers three cleaning modes (daily clean, whitening and sensitive) which you click a simple button on the front of the toothbrush to switch between. The previous model lacked the whitening mode and had a shorter battery life. The rubberised handle is comfortable to hold, and it comes with a travel case.

The Oral-B Pro 1000 electric toothbrush is a powerful and functional product with a lower price tag that really stands out. It has just one daily cleaning mode and a 2-minute timer that signals you to move mouth quadrants every 30 seconds. It has three cleaning modes, including sensitive and whitening, and comes with three different-sized brush heads for effective and comfortable use.

Out with old, manual toothbrushes and in with high-tech electronic devices. The toothbrushes of this day and age are equipped with future-forward features like built-in timers, smart pressure sensors, Bluetooth-connected apps, and more. Plus, they come with useful accessories like travel cases, charging stands, and additional brush heads. So, to help you secure a hygienist-approved brushing experience, we’ve rounded up some of the best electric toothbrushes money can buy. And if you don’t believe us, we’ve gone ahead and asked a true expert, Phillip Hundeshagen, R&D Senior Scientist at Oral-B, to guide us through the true benefits of using an electric toothbrush.