Finding the center of the brand design was based on our uncovering the “truth in materials” position. Genesis created the personalities and graphics for bikes built for the world’s diverse cultures. You can see our work for Giant in the grueling Tour de France, on Tokyo commuter streets, and in a garage much like your own. About genesis bike three years ago, they brought in e-bikes, which added a new avenue of bicycle access for someone who might need a pedal assist from an electric motor. The service manager, Jimmy Madden, says it has been wonderful to learn about e-bikes since it gets even more family members out on the trail who might otherwise stay home.
Even if you’re not a bike enthusiast, you’ve probably noticed the giant bicycle perched on top of the store at 126 Bushkill St. You can see it as you pass by on Route 22 heading into New Jersey. If you’re in the market for a more porteur-style bike, the Brixton is where Croix de Fer meets cargo. Its 1×9 drivetrain keeps things simple, while the swept back riser bars give the rider a more upright position. The CDA on the other hand is less race and more sportive, with relaxed endurance geometry and massive tyre clearance for knobblies so you can truly take it anywhere.
But for races that are solely on roads, this should be more than adequate. These are the dedicated carbon race bikes, as ridden by the (now disbanded) UCI continental team Madison Genesis. The frame has internally routed cables for better aerodynamics and a wide section down tube for better torsional stiffness. The frame is also compatible with Shimano Di2 internal routing.
Mat is a Cambridge graduate who did a post-grad in magazine journalism, and he is a winner of the Cycling Media Award for Specialist Online Writer. Now over 50, he’s riding road and gravel bikes most days for fun and fitness rather than training for competitions. The Tour de Fer is a steel touring-specific bike with a longer, stable wheelbase, and comes complete with mudguards and racks. Genesis produces bikes for all cycling disciplines, including road, mountain, cyclocross, gravel/adventure and commuting.
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The Datum comes with 32c tyres, which is a bit closer to the ‘road’ end of the spectrum. But there is clearance for up to 38c, so if the conditions require it, this bike is able to handle the rougher stuff. Just because a bike is designed for one specific purpose doesn’t mean it is limited to that purpose.