The Montane Icemen (Pete Sissons and Paul Cosgrove) underlined the bikes capabilities as they used a pair of Croix de Fers to circumnavigate the 1600-mile coastline of Iceland in 14 days. This product was added to our catalog on Wednesday 15 September, 2021. Your bike frame & fork are protected under our Lifetime Warranty policy. Not quite mainstream, yet still hugely popular, Genesis Bikes are a British brand loved by steel-aficionados and adventurers alike. Packaging SystemWe created a packaging system that both stood out at retail and aided in finding the right product at a glance in a crowded retail environment.
You can see our work for Giant in the grueling Tour de France, on Tokyo commuter streets, and in a garage much like your own. Given the versatility of this frame, it is perhaps to be expected that there is a large number of different builds on offer. It is available with flat bars and drop bars, carbon forks and steel forks, there’s even a titanium frame option. For each of the builds, there are different spec levels donated by a ‘10’ for the entry level and ’30’ for the top line. Other bikes might have the specificity to perform better in a single one of these uses, but very few bikes would be able to perform as well as the Croix de Fer in all of them.
Product PresentationGenesis created the global product presentation for the world’s largest quality bicycle manufacturer. We’re experiencing a very high volume of orders during the Pre-Holiday Season. Sign up for our Newsletter to receive inventory and new bikes updates. Genesis bikes became renowned for their use of steel tubing and ethos for function over form. The first Genesis bike was produced under the Ridgeback brand as the Day One model in 2001.
Adventure bikes are very versatile and can be put to a multitude of uses. In this range there are also women’s specific models – in addition to the unisex ones. With these bikes, the saddles have been changed for a women specific model as well as shorter cranks and narrower handlebars being specced to better suit female proportions. Essentially an aluminium version of the Croix de Fer, the CDA features a similar plethora of mounts and wide clearances but comes in at a significantly lower price. Part of this is down to the different frame material, but cheaper components are also a factor. Product PresentationFrom free-ride, long-travel mountain models to fun city bikes, the presentation is a key attractor on the sales floor.
Some are more race oriented, meaning mudguard and pannier mounts are forgone and the geometry is longer and lower. Others have more of an endurance focus, better suited genesis bicycles to long rides and have all the mounts you need for light cycle-touring. So many models are offered that it can be hard to choose exactly which bike is best for you.
Ostensibly, this is a more budget-oriented version of the Vapour Carbon. Disc brakes remain present, but they have been changed to mechanical rather than hydraulic. The drivetrain is still a performance oriented 1×11 set up and, in all, genesis bike this is still a competitive racing machine. Due to being disc brake only, the bridge between the seatstays could be removed. This further increases mud clearance and also adds to the frame’s compliance, providing better control.
Definitely not a versatile bike; this is designed with only CX racing in mind and makes no compromises – except for, perhaps, its two sets of bottle bosses. Specialising in gravel, road, touring and mountain bikes made from steel, titanium and aluminium, these are bikes that encourage you to explore the paths and trails less travelled. There are three different spec levels, with 10 being the entry level, 20 the mid-range and 30 being the top of this range. For the entry level, you’ll get a Shimano Claris 2×8 drivetrain, an aluminium frame and carbon fork. Whilst the 30 model gets a Shimano 105 2×11 drivetrain, along with the aluminium frame and carbon fork.
The groupset is Shimano Tiagra with a 2×10 drivetrain while the maximum tyre size is 25c. Giant is the largest manufacturer of quality bicycles in the world. What they owned in “build quality” they lacked in brand connectivity. Genesis was hired to help create a brand visual language to help tie the products into a cohesive whole in the global marketplace. Finding the center of the brand design was based on our uncovering the “truth in materials” position. Genesis created the personalities and graphics for bikes built for the world’s diverse cultures.