What they owned in “build quality” they lacked in brand connectivity. Genesis was hired to help create a brand visual language to help tie the products into a cohesive whole in the global marketplace. Finding the center of the brand design was based on our uncovering the “truth in materials” position. Genesis created the personalities and graphics for bikes built for the world’s diverse cultures. You can see our work for Giant in the grueling Tour de France, on Tokyo commuter streets, and in a garage much like your own. There are, however, a number of points that make this a more versatile bike than the carbon alternative.
Dear Community,We are excited to announce the purchase of our store by Trek Bicycle. After 47 years, the owner of an iconic Easton bicycle shop has decided to retire. The perfect bike for a Bond villain, or a former British national road champion turned TV commentator.
They have a program called BikesGiving where they ask customers to log their miles over the course of a year. When everyone turns in their miles on October 31, Genesis gives a penny per mile to a charity that’s hyper-local. Last year, the Children’s Home of Easton received a check for $2,460. Packaging SystemThe packaging system had to accommodate everything from small replacement parts to complete bikes.
Just because a bike is designed for one specific purpose doesn’t mean it is limited to that purpose. Adventure bikes are very versatile and can be put to a multitude of uses. In this range there are also women’s specific models – in addition to the unisex ones.
Some adventures are about taking your time and drinking in your surroundings, others are about getting there fast. This bike is designed for lightweight bike-packing, able to tackle ultra-distances on mixed terrain. If you want more control over exactly what components your bikes is built with, both of these are available to buy as just the frameset. If you have any questions about our products or your purchase, make sure to visit our customer service page. Here you’ll find our company details, answers to frequently asked questions and different ways to get in touch with us. Product PresentationGenesis created the global product presentation for the world’s largest quality bicycle manufacturer.
There are mounts for mudguards and a pannier rack, which expands the range of use from just road riding to commuting and even lightweight cycle touring. Almost the antithesis of the Day One, the Flyer is sublime in its simplicity. It employs easily adjustable rim brakes, a single 42×17 gear, and it has mudguards to keep the spray off.
One year on Vin Cox set off from The Royal Observatory in Greenwich, London. Our bikes will take you to those places, fulfill your curiosities and make you remember why going genesis bike for a ride is one of life’s most brilliant experiences. If you want a quality bike that fits you, with components that work as intended, do not expect to find it at WalMart.
Essentially an aluminium version of the Croix de Fer, the CDA features a similar plethora of mounts and wide clearances but comes in at a significantly lower price. Part of this is down to the different frame material, but cheaper components are also a factor. Credited with creating the first-ever gravel bike, Genesis bicycles are designed to take you on adventure — off-road, on-road, or wherever your heart desires. About three years ago, they brought in e-bikes, which added a new avenue of bicycle access for someone who might need a pedal assist from an electric motor. The service manager, Jimmy Madden, says it has been wonderful to learn about e-bikes since it gets even more family members out on the trail who might otherwise stay home.