At the time, we weren’t sure if people would get it, so we hedged slightly, labelling it as a cross bike in the truest sense of the word. Our bikes will take you to those places, fulfill your curiosities and make you remember why going for a ride is one of life’s most brilliant experiences. The best riding is off the beaten track, on that road – or path – to who knows where. Genesis bikes became renowned for their use of steel tubing and ethos for function over form. Item may not have original parts, parts included may be damaged and non-functional. Product PresentationHelping to bring new categories to the market with beautiful and functional designs.
For the entry level, you’ll get a Shimano Claris 2×8 drivetrain, an aluminium frame and carbon fork. Whilst the 30 model gets a Shimano 105 2×11 drivetrain, along with the aluminium frame and carbon fork. Genesis was hired to help create a brand visual language to help tie the products into a cohesive whole in the global marketplace. Finding the center of the brand design was based on our uncovering the “truth in materials” position. Genesis created the personalities and graphics for bikes built for the world’s diverse cultures.
Just because a bike is designed for one specific purpose doesn’t mean it is limited to that purpose. Adventure bikes are very versatile and can be put to a multitude of uses. These are the dedicated carbon race bikes, as ridden by the (now disbanded) UCI continental team Madison Genesis. The frame has internally routed cables for better aerodynamics and a wide section down tube for better torsional stiffness.
A solid steel range and a smattering of aluminium and carbon models brings the brand bang up to date. Essentially an aluminium version of the Croix de Fer, the CDA features a similar plethora of mounts and wide clearances but comes in at a significantly lower price. Part of this is down to the different frame material, but cheaper components are also a factor. Over ten years the range expanded beyond commuter bikes to include road, mountain, cyclo-cross, gravel, kids and fat bikes.
These bikes are designed for longer days out being able to handle heavier loads and rougher roads. Some bikes (such as the Fugio) are more oriented towards the rough stuff, whereas others (such as the Croix de Fer) are better suited to carrying loads. Given the versatility of this frame, it is perhaps to be expected that there is a large number of different builds on offer.
Now with twelve years of experience, Genesis offer a truly brilliant range of bicycles to cover almost every discipline. Rugged hardtail mountain bikes, traditional and modern road bikes, classic commuters, cyclocross, tourers and some specialist machines too. Plus, the lightweight alloy wheels add to the bike’s speed and agility. The matte black finish with neon accents is sure to turn heads on any trail. The basics are there in full length mudguards, a rear pannier rack, and puncture resistant tyres.
Product PresentationWe were honored to create the livery for the Rabobank/Giant teams. Teams that have scored stage and overall victories in the Grand Tours around the world. If you’re looking for a fun bike that can also do the grunt-work genesis bike when required, this is the one for you. But if you want a dedicated workhorse, the Croix de Fer or Equilibrium will probably suit you better. Login or create an account to view your order history and manage your account preferences.
But more than that, there’s front and rear dynamo lights, so you never need worry about forgetting/neglecting to charge your lights. An internally geared hub goes a long way to weather proofing the drivetrain, as do the full housed gear cables that help stop dirt degrading your shifting performance. If you want more control over exactly what components your bikes is built with, both of these are available to buy as just the frameset. The Genesis Tour de Fer, as the name suggests, is a fully equipped long distance all road tourer. If you have any questions about our products or your purchase, make sure to visit our customer service page. Here you’ll find our company details, answers to frequently asked questions and different ways to get in touch with us.
Packaging SystemGenesis created a holistic packaging system that was impactful and highlighted specific features across a product offering that reached almost 3000 SKU’s. Product PresentationFrom free-ride, long-travel mountain models to fun city bikes, the presentation genesis bike is a key attractor on the sales floor. Some adventures are about taking your time and drinking in your surroundings, others are about getting there fast. This bike is designed for lightweight bike-packing, able to tackle ultra-distances on mixed terrain.
The geometry is a little more upright, making for a more comfortable and less twitchy ride. There are mounts for mudguards and a pannier rack, which expands the range of use from just road riding to commuting and even lightweight cycle touring. Prefitted mudguards and more puncture resistant city tyres are such examples. Established UK brand Genesis produce some of the best quality road and mountain bikes on the market. Genesis have been bringing the best British designed bikes to the market since 2006.