Schwinn “Cream”, Casual Vintage Road Bike, 50 cm, cream white

By the late 1970s, a new bicycle sport begun by enthusiasts in Northern California had grown into a new type of all-terrain bicycle, the mountain bike. Mountain bikes were originally based on Schwinn balloon-tired cruiser bicycles fitted with derailleur gears and called “Klunkers”. A few participants began designing and building small numbers of mountain bikes with frames made out of modern butted chrome-molybdenum alloy steel. Using the standard electro-forged cantilever frame, and fitted with five-speed derailleur gears and knobby tires, the Klunker 5 was never heavily marketed, and was not even listed in the Schwinn product catalog.

We have spent over a century building the bicycle industry into what it is today, and we’re not done yet. A modest Schwinn Traveller road bike at a modest price, tough to find small 48 CM frame, stripped and rebuilt, new wheels, new Blackburn saddle, Cane Creek pads, stainless cables schwinn road bike and lined housing, Soma bar tape, VP pedals, True Temper 4130 CroMo butted tubes, Made in the USA. Regardless of check out time we expect the rental back by closing time unless it is a 3 day or more rental. THE PARTSAs straightforward as the frame is, so too are the parts.

Built for distance and speed, lightweight road bikes let you push your limits. In the late 1960s, the Varsity and Continental pioneered the use of auxiliary brake levers, which allowed the rider to rest hands on the straight, horizontal center section of the ram’s horn handlebars, yet still have braking control. To further improve control from this more-erect riding position, the levers used to move the derailleurs (shifting the chain from one sprocket to the next) were moved from the traditional position on the “down tube” to the top of the headset, on a ring which would turn with the handlebar stem. This feature, attractive to older riders, soon found its way to other Schwinn models, especially those intended for senior citizens. The different types of cranksets found on road bikes vary based on the number and size of chainrings found on the bike.

This proved to be a major miscalculation, as several new United States startup companies began producing high-quality frames designed from the ground up, and sourced from new, modern plants in Japan and Taiwan using new mass-production technologies such as TIG welding. In the 1950s, Schwinn began to aggressively cultivate bicycle retailers, persuading them to sell Schwinns as their predominant, if not exclusive brand. During this period, bicycle sales enjoyed relatively slow growth, with the bulk of sales going to youth models. In 1900, during the height of the first bicycle boom, annual United States sales by all bicycle manufacturers had briefly topped one million.

By 1960, annual sales had reached just 4.4 million.[10] Nevertheless, Schwinn’s share of the market was increasing, and would reach in excess of 1 million bicycles per year by the end of the decade. By the mid-1970s, competition from lightweight and feature-rich imported bikes was making strong inroads in the budget-priced and beginners’ market. While Schwinn’s popular lines were far more durable than the budget bikes, they were also far heavier and more expensive, and parents were realizing that most of the budget bikes would outlast most kids’ interest in bicycling. Although the Varsity and Continental series would still be produced in large numbers into the 1980s, even Schwinn recognized the growing market in young adults and environmentally-oriented purchasers, devoting the bulk of their marketing to lighter models intended to pull sales back from the imports. In late 1997, Questor Partners Fund, led by Jay Alix and Dan Lufkin, purchased Schwinn Bicycles. Questor/Schwinn later purchased GT Bicycles in 1998 for $8 a share in cash, roughly $80 million.

schwinn road bike

Unlike its progenitors, the Klunker proved incapable of withstanding hard off-road use, and after an unsuccessful attempt to reintroduce the model as the Spitfire 5, it was dropped from production. Another problem was Schwinn’s failure to design and market its bicycles to specific, identifiable buyers, especially the growing number of cyclists interested in road racing or touring. Instead, most Schwinn derailleur bikes were marketed to the general leisure market, equipped with heavy “old timer” accessories such as kickstands that cycling aficionados had long since abandoned. More and more cyclists, especially younger buyers, schwinn electric bike began to insist on stronger steel alloys (which allowed for lighter frames), responsive frame geometry, aluminum components, advanced derailleur shifting, and multiple gears.[8][30] When they failed to find what they wanted at Schwinn, they went elsewhere. While the Paramount still sold in limited numbers to this market, the model’s customer base began to age, changing from primarily bike racers to older, wealthier riders looking for the ultimate bicycle. Schwinn sold an impressive 1.5 million bicycles in 1974, but would pay the price for failing to keep up with new developments in bicycle technology and buying trends.

Gearo is the best online destination for outdoor gear rentals. We partner with the most trusted outdoor retailers to simplify booking their gear online. We work with hundreds of retailers and have thousands of products available for rent. All gear booked is rented from our retailer partners and received from their locations. Are you wanting a bike but not sure what to choose or where to begin? Start here to begin envisioning your project, and our team of enthusiastic bike mechanics will help you bring it into reality!

Bikes featured on the Working Bikes website are not available to test ride. If you would like to test ride a bike, we have a small selection of bikes on our sales floor during our in-store shopping hours. Over the years, Schwinn has empowered millions of people, earning a special place in the hearts and minds of generations of riders.

The new company produced a series of well-regarded mountain bikes bearing the Schwinn name, called the Homegrown series.[62] In 2001, Schwinn/GT declared bankruptcy. In the past road bikes were almost uniformly designed to have just one form of brakes, and those were rim brakes. Since then, disc brakes, which were originally seen in the mountain biking category, have made their way into the road scene, creating a great debate among road cyclists.