So many models are offered that it can be hard to choose exactly which bike is best for you. We’ve split this guide up into four large sections; road bikes, adventure bikes, cyclocross bikes, and utility bikes, detailing each of the bikes in the range and how they differ from the others. If you’re a dyed in the wool roadie or complete genesis mountain bike ‘cross-head, you can jump straight to the section that interests you most. In the beginning, back in 1977 there was a small suburban bicycle shop on West End Lane, West Hampstead in North West London called Beta Bikes. Errol has spent time in the USA and had seen the emergence of mountain biking and decided to bring it to the UK.
Errol started to import some American brands as well as develop his own mountain bikes under the Ridgeback brand. Demand for these products grew from other bicycle retailers and consumers. This lead Errol to create Madison to supply product to the trade and the Freewheel mail order catalogue for the consumer.
Available primarily online, offers solid two year warranty including battery pack… One of the most affordable, but still decent quality, entry level electric bikes. Low step design is easy to mount, adjustable neck and shock add comfort, twist throttle…… Inexpensive full sized folding electric bike with 26″ wheels and basic suspension fork. Rear-heavy design with hub motor and battery mounted towards the back, single support strut…
Ostensibly, this is a more budget-oriented version of the Vapour Carbon. Disc brakes remain present, but they have been changed to mechanical genesis mountain bike rather than hydraulic. The drivetrain is still a performance oriented 1×11 set up and, in all, this is still a competitive racing machine.
Some adventures are about taking your time and drinking in your surroundings, others are about getting there fast. This bike is designed for lightweight bike-packing, able to tackle ultra-distances on mixed terrain. Given the versatility of this frame, it is perhaps to be expected that there is a large number of different builds on offer. It is available with flat bars and drop bars, carbon forks and steel forks, there’s even a titanium frame option. For each of the builds, there are different spec levels donated by a ‘10’ for the entry level and ’30’ for the top line. Other bikes might have the specificity to perform better in a single one of these uses, but very few bikes would be able to perform as well as the Croix de Fer in all of them.
Sign up for our Newsletter to receive inventory and new bikes updates. However, through our online retail partner Freewheel, you are able spread the cost of your new bike via a finance scheme. Unfortunately we do not range Genesis branded components for after sale.
Powerful geared hub motor and high voltage battery pack for excellent torque and climbing ability. Compact folding design with removable battery, comfortable suspension fork and seat post shock… What they owned in “build quality” they lacked in brand connectivity.
PromotionWe were asked to help create promotional items for the first company store in the US. Packaging SystemThe packaging system had to accommodate everything from small replacement parts to complete bikes. Packaging SystemWe created a packaging system that both stood out at retail and aided in finding the right product at a glance in a crowded retail environment.
Front disc and rear linear pull handbrakes keep your speed under control, while the overstuffed springer style saddle and rise handlebars give the rider a comfortable and upright riding position. Whether you’re on an off-road adventure or running errands in town, the Whirlwind has all your bases covered. Plus, the lightweight alloy wheels add to the bike’s speed and agility.
We’d always advise going to your local Genesis dealer, where they can see the bike and diagnose any technical or mechanical issues that you’re having with your bike. Freewheel features a growing Reserve and Collect network made up of regional independent bike shops. Each shop is highly regarded within their local communities and provides customers with many value added bike related services. Collectively know as the Freewheel Union, each participating bike shop retains their own bricks and mortar identity and are not owned by Freewheel or Madison. Freewheel.co.uk simply brings together professional cycle shops to give our customers extra service and peace of mind. Over ten years the range expanded beyond commuter bikes to include road, mountain, cyclo-cross, gravel, kids and fat bikes.