By 1975, bicycle customers interested in medium-priced road and touring bicycles had largely gravitated towards Japanese or European brands. In reality, mass-market French manufacturers such as Peugeot were not infrequently criticized for material and assembly quality — as well as stagnant technology — in their low- and mid-level product lines. Nevertheless, Peugeot proudly advertised its victorious racing heritage at every opportunity. By 1979, even the Paramount had been passed, technologically speaking, by a new generation of American as well as foreign custom bicycle manufacturers. By the late 1970s, a new bicycle sport begun by enthusiasts in Northern California had grown into a new type of all-terrain bicycle, the mountain bike.
They also manufactured their own rims in the Chicago factory, the “Schwinn Tubular Rim”. These rims, like the Chicago frames, were among the sturdiest ever built. The parts that say “Schwinn” were made by Schwinn in their enormous Chicago factory (which I had the pleasure of touring in the early ’70’s). Parts that say “Schwinn Approved” were made elsewhere to Schwinn’s specifications.
Whether you’re looking for a fixer-upper or want a bike in mint condition, there are plenty of places to shop. If you’re considering buying or selling a vintage Schwinn, you’ll need to get an idea of how much it is worth. To determine the condition schwinn ebike of your bike, examine the paint, tires, spokes, and all equipment. The more you know about the bike and its condition, the better your estimate of its value will be. In 1950 one in every four bicycles sold in the U.S. was a Schwinn.
Schwinn said he didn’t shutter his company because demand for high-quality craftsmanship has dried up. He said the main reason was that three of his seven employees were at or nearing retirement age, including himself at 69. In the 1980s, Waterford Precision started building cyclocross bikes.
As always, the Paramount spared no expense; the bicycles were given high-quality lightweight lugged steel frames using double-butted tubes of Reynolds 531 and fitted with quality European components including Campagnolo derailleurs, hubs, and gears. The Paramount series had limited production numbers, making vintage examples quite rare today. Other road bikes were introduced by Schwinn in the early and mid 1960s, such as the Superior, Sierra, and Super Continental, but these were only produced for a few years. The Varsity and Continental sold in large numbers through the 1960s and early 1970s, becoming Scwhinn’s leading models. The wheel rims were likewise robust, chromed, stamped steel with a unique profile designed to hold the tire bead securely, even if pressure were low or lost.
S.-made Schwinns take oddball Schwinn size tires, with the exception of 630 mm/27 inch, which is standard. A service contract is the best way to extend the life of your equipment and keep your facility safe, but we understand that a contract may not be feasible. Complete our online Service Request Form to request an appointment.
Sometime in the 1970’s, the Schwinn Chicago factory was organized by the United Auto Workers union, who felt that bicycle factory workers should be paid on the same scale as automotive workers. Unfortunately, the realities of the marketplace didn’t agree, and Schwinn closed the factory, transferring most production to Japan (Panasonic) and Taiwan (Giant). Schwinn also built a factory in Greenville, Mississippi, but it didn’t last, and even bought a factory in Hungary, but the deal fell through, and Schwinn never imported any Hungarian bikes to the U.S. If I recall, it was what Schwinn called a “cantilever” frame, where the seat stays pass by the seat cluster and continue on in a graceful curve to join the bottom of the head tube. Older Schwinn “cruisers”, such as the Excelsior that was the inspiration of the first mountain bikes, used a straight lower top tube from the bottom of the head tube to the seat tube.
After a crash-course in new frame-building techniques and derailleur technology, Schwinn introduced an updated Paramount with Reynolds 531 double-butted tubing, Nervex lugsets and bottom bracket shells, as well as Campagnolo derailleur dropouts. The Paramount continued as a limited production model, built in small numbers in a small apportioned area of the old Chicago assembly factory. The new frame and component technology incorporated in the Paramount largely failed to reach Schwinn’s mass-market bicycle lines.
Instead, most Schwinn derailleur bikes were marketed to the general leisure market, equipped with heavy “old timer” accessories such as kickstands that cycling aficionados had long since abandoned. While the Paramount still sold in limited numbers to this market, the model’s customer base began to age, changing from primarily bike racers to older, wealthier riders looking for the ultimate bicycle. Schwinn sold an impressive 1.5 million bicycles in 1974, but would pay the price for failing to keep up with new developments in bicycle technology and buying trends.