Schwinn Bicycles Jay Pridmore, Jim Hurd

The head tubes look as if they were fillet brazed, but they weren’t. The head tube and the tapered segments that lead into the the top tube and down tube were actually made from two special forgings that were “electro-forged” (welded) together down the centerline, then ground smooth, so the seam is not usually visible. There are necked-down parts that fit into the top tube and down tube, like internal lugs. Schwinn needed a consultative partner with a strong, technical background in e-commerce and digital marketing to provide strategic guidance, user research, and creative design to revamp and launch a new, customer-focused website.

Schwinn sold an impressive 1.5 million bicycles in 1974, but would pay the price for failing to keep up with new developments in bicycle technology and buying trends. Schwinn was soon sponsoring a bicycle racing team headed by Emil schwinn beach cruiser Wastyn, who designed the team bikes, and the company competed in six-day racing across the United States with riders such as Jerry Rodman and Russell Allen. In 1938, Frank W. Schwinn officially introduced the Paramount series.

In 1979, Edward R. Schwinn Jr. was made president of the company and promptly closed down all of the Paramount operations until they could be brought up to date. In time, the Paramount came in a variety of models but remained expensive to produce and purchase. In need of e-commerce and digital marketing expertise, we created an intuitive digital experience and brand new look for Schwinn.

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Putting all company efforts towards bicycles, he succeeded in developing a low-cost model that brought Schwinn recognition as an innovative company, as well as a product that would continue to sell during the inevitable downturns in business cycles. W. Schwinn returned to Chicago and in 1933 introduced the Schwinn B-10E Motorbike, actually a youth’s bicycle designed to imitate a motorcycle. The company’s next answer to requests for a Schwinn mountain bike was the King Sting and the Sidewinder, inexpensive BMX-derived bicycles fabricated from existing electro-forged frame designs, and using off-the-shelf BMX parts. This proved to be a major miscalculation, as several new United States startup companies began producing high-quality frames designed from the ground up, and sourced from new, modern plants in Japan and Taiwan using new mass-production technologies such as TIG welding. In the 1950s, Schwinn began to aggressively cultivate bicycle retailers, persuading them to sell Schwinns as their predominant, if not exclusive brand.

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We have spent over a century building the bicycle industry into what it is today, and we’re not done yet. Good mathematics doesn’t always help you when it comes to bicycle tires. For example, most “middleweight” Schwinns take 26 x 1 3/4 tires, schwinn dealers which are hard to find, not 26 x 1.75 as used on other brands. These guys have flawless customer service and are very friendly. The Schwinn AC Carbon Blue Spin Bikes designed to enhance rider comfort with micro adjustable seat and handlebars.

We proudly serve all types of cyclists, including new and veteran riders, road and mountain aficionados, and recreation and transportation cyclists. Whether you prefer to shop on our website or to come visit us, we’re here to help you with all of your cycling needs. Learn more about what makes us unique, and visit us today to meet our friendly staff and experience our incredible product selection. This was a no-expense-spared project of Frank W. Schwinn, who wanted the bike to be introduced in 1938.