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In collaboration with the Insurance Institute for Highway Safety, we have rated bike helmets using the STAR evaluation system. Our impact tests evaluate a helmet’s ability to reduce linear acceleration and rotational genesis mountain bike velocity of the head resulting from a range of head impacts a cyclist might experience. Helmets with more stars provide… Continue reading File:Madison Genesis bicycles jpg Wikipedia

What they owned in “build quality” they lacked in brand connectivity. Genesis was hired to help create a brand visual language to help tie the products into a cohesive whole in the global marketplace. Finding the center of the brand design was based on our uncovering the “truth in materials” position. Genesis created the personalities… Continue reading File:Madison Genesis bicycles jpg Wikipedia

The aluminium frame is cheaper, although the fork is still carbon. Disc brakes remain present, but they have been changed to mechanical rather than hydraulic. The drivetrain is still a performance oriented 1×11 set up and, in all, this is still a competitive racing machine. There aren’t mounting points for front or rear pannier racks;… Continue reading File:Madison Genesis bicycles jpg Wikipedia

Tyre clearance is increase to 38c, there are discrete mudguard and pannier mounts and an extra set of bottle bosses is present on the downtube. Due to being disc brake genesis mountain bike only, the bridge between the seatstays could be removed. This further increases mud clearance and also adds to the frame’s compliance, providing… Continue reading File:Madison Genesis bicycles jpg Wikipedia